Challenge
The THS aims to end animal homelessness through their pet adoption initiatives. They have an extensive pet/owner matching program and provide further support to ease the transition. Shelter animals are often overlooked since they “come with baggage .”We must show potential owners that they have a better chance of finding a suitable pet with the help of THS.
Creative Insight
We all have baggage. The key is to find someone with a matching set.
Execution
Copy-driven print & OOH ads that focus on the respective stories of pets and owners.
#FindYourMatch
Will you find a match with your adopted pet?
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