CLR® Calcium, Lime and Rust Remover is a powerful liquid dissolver that effectively removes calcium build-up, lime deposits and surface rust stains. It is EPA-approved, septic-safe and contains no phosphates. CLR® is a safe, easy and effective way to tackle those tough household chores.
The Big Idea: Crosshairs (a.k.a. Target)
We referenced this image because it is most commonly associated with telescopic sights for aiming firearms. It implies precision, firepower, concentration, and expertise. CLR® is the only weapon you need in your arsenal.
Execution: print ads, magazine articles, billboards, green graffiti, and website.
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