Archives:Projects

BackgroundOriginally a sword manufacturing company established in 1872, Fujiwara applies the same degree of craftsmanship to their premium quality kitchen knives. The brand is a favourite among chefs and enthusiasts alike.  ChallengeFujiwara is a status symbol within the culinary community. Our goal is to leverage the brand’s reputation to justify the price. We want consumers…

Challenge The THS aims to end animal homelessness through their pet adoption initiatives. They have an extensive pet/owner matching program and provide further support to ease the transition. Shelter animals are often overlooked since they “come with baggage .”We must show potential owners that they have a better chance of finding a suitable pet with…

Since it first appeared on the market in 1911, Nivea® has remained a leader in the skincare industry. Not only does it enjoy global recognition, but Nivea® is also the most trusted skincare brand in Europe. The iconic blue tin has come to signify family, trust, and intimacy. Strategy: The goal is to “claim” human contact.…

Brief: The Walrus is Canada’s most honoured magazine. The not-for-profit Walrus Foundation publishes it. Its contributors are celebrated members within their fields (Bruce Mau, Leonard Cohen, Atom Egoyan, Margaret Atwood and Damien Hirst, to name a few). The magazine is part of a larger media platform that includes Walrus TV, Walrus website, and Walrus Laughs.…

Reid’s Dairy is a fully functioning dairy operation located in Belleville, Ontario. Initially established in 1910, Reid’s Dairy also produces 2% of the milk supply in the province. For our project, we re-designed the logo and the milk carton artwork to emphasize the freshness of Reid’s Dairy products. The new logo is more streamlined and clean…

Trillium Gift of Life Network (TGLN) is a not-for-profit agency of the Government of Ontario. TGLN plans, promotes, coordinates and supports organ and tissue donation and transplantation across Ontario. Its mission is to save and enhance lives through the gift of organ and tissue donation and transplantation in Ontario. Research shows that 85% of Ontarians favour…

Arrabon House offers a safe, supportive, home-like environment for teen girls who have suffered abuse, trauma and mental health issues. Established in 1973, Arrabon needed a logo redesign, an updated website, and a fundraising campaign that would appeal to the vibrant Parkdale community to which it belongs. Proposed as a fundraising campaign, The Silent Revolution…

Hunters make you happy. It’s really that simple. They’re the bright spot on cloudy days and make you long for lousy weather. Puddles are fun again. Mucking about becomes a thing. The sound of thunder gets you excited. No other boot can do that because Hunters make you brave. They put you in control. Your…

Challenge Yamaha wants to “own” the good feelings associated with hearing/playing music while securing its reputation as Canada’s pre-eminent name in music. Creative Insight Music and how we experience it has changed, but its effect on us never will. Execution #ARIA will be an installation piece that explores how we produce, share, and experience music…

Challenge The Bay has been looking for a way to remain relevant in the mobile age. In an age of tech-savvy fashionistas, The Room must re-establish itself as the epicentre of glamour and style. Creative Insight Paper dolls always retain their appeal. Execution The Room’s Trunk Show will mail their select clients monthly. Exquisite paper…